SOFTR + AIRTABLE
CONSTRUCTION / AEC · NEW YORK
Medina Design & Development
We turned an owner-dependent construction firm into a self-running operating system — the founder stopped being the bottleneck.
Read the case study →01 / WHO WE ARE
/ Operational systems on Softr + Airtable
Active Digital — custom business systems, built for how you actually work.
One system at a time. Each one building on the last — compounding into the operating layer your business runs on.
SOFTR PREMIUM PARTNER
02 / WHAT WE BUILD
The operating layer behind your business.
Portals, CRM, automation, billing — connected systems, not scattered tools. This one's live: click a node.
ACTXV OS · BOOTING…
Diagram of an Active Digital operating system: portal, CRM, automation and billing nodes connected by live data flows.
03 / OUR APPROACH
/ Our approach
No big bangs. No guesswork. A system a week.
STEP 01
Plan your system
We map how your business actually operates — people, processes, data — and find where structure creates the most leverage.
STEP 02
Receive a custom blueprint
Scope, milestones, responsibilities and investment — a live proposal that becomes your client portal once approved.
STEP 03
Build in days, not months
Delivery begins immediately, tracked through a shared portal — a working deliverable every week.
04 / WHICH PATH
Every engagement starts where you are.
GROWING BUSINESS
Start small, compound →
A scoped build from $3,500, or a monthly delivery retainer. Replace the spreadsheets one system at a time.
ENTERPRISE / OPS-HEAVY
Transform, embedded →
Fixed-duration transformation engagements — an embedded team, executive governance, a deliverable every week.
Which path are you on?
Pick your world and we'll show you the closest system we've built.
05 / THE PROOF
/ The proof
The proof is in production.
30+ systems live across construction, consulting, SaaS and community sport. Each started with one build — and compounded.
/ Case studies
From a Softr project to
an operating system
The best engagements start small and compound — a portal, a dashboard, a workflow becomes the system that runs the whole business. Each of these came in through Softr's marketplace.
SOFTR + AIRTABLE + MAKE
CONSULTING & TALENT · DUBAI / GCC
Sharp Minds
We turned a manual consulting-and-staffing operation into a scalable, two-sided platform — it runs on a system now, not on manual work.
Read the case study →SOFTR + AIRTABLE + ONCLUSIVE
REPUTATION / PR · MULTI-TENANT SAAS
RepAI
We turned a manual advisory service into a productised SaaS the firm resells — a service business, given a recurring-revenue product.
Read the case study →SOFTR + AIRTABLE
SPORTS & NOT-FOR-PROFIT · AUSTRALIA
Hulp
We turned a hands-on advisory service into a full front-to-back operating platform — lead funnel to billing, in one system.
Read the case study →/ The client portal
Delivery you can watch
Every engagement runs through your own portal — requests, priorities, hours and progress in real time, with an AI-written summary of every sprint. No black box, no status-call theatre.
- Live request tracking — queued, in progress, in review, delivered
- AI sprint summaries: what shipped, what's next
- Monthly delivery reports with hours by workstream
- Your team keeps the keys — documented and transferred
Illustration of the Active Digital client portal: live request statuses, monthly hours, and an AI-written sprint summary.
/ Enterprise
When a project becomes a transformation
For ops-led organisations replacing manual work, scattered tools, or post-acquisition chaos with one operating system. Fixed-duration engagements, an embedded team, and a working deliverable every week.
A deliverable every week
Working modules shipped weekly with a recorded walkthrough — no agency black box.
Capability transfer
The system is handed to your team, documented and enabled — never locked away.
Fit Guarantee
If we're not the right fit in the first week, we part ways — no friction.
Operations Audit & Architecture
$15kFLAT · 4 WEEKS
De-risk before you build.
- Current-state audit + target architecture
- Schema blueprint & permissions matrix
- Integration plan + module roadmap
- Fixed-price build proposal
Operations Transformation Sprint
$15k/MO · 3 MONTHS
Systemise 2–3 core workflows.
- Discovery → architecture → build
- Client portal + automation suite
- Workflow map, schema, runbook
- Live team training
Enterprise Systems Build & Embed
$20k/MO · 3 MONTHS
Replace the legacy stack.
- Dedicated build pod
- Data migration + integrations
- Governance & permissions framework
- SLA-backed monitoring + enablement
Digital Transformation Engagement
$25k/MO · 3–5 MONTHS
Multi-department, post-M&A, at scale.
- Embedded forward-deployed team
- Executive steering + change management
- Security & compliance hardening
- Consolidated reporting + account manager
/ New system builds
Launch custom systems built for growth
Discovery-led builds with flexible scope — dashboards, workflows, automations and integrations designed around how your business actually operates, delivered by a dedicated team.
From $3,500+— includes system design, scoped delivery plan & onboarding.
/ Delivery retainers
Plans that scale with your needs
Startup
$2,500/MO
Early-stage teams, proof-of-concept, single workflows.
Book a Systems PlanGrowthMOST COMMON
$4,500/MO
Scaling teams replacing spreadsheets & manual ops.
Book a Systems PlanScale
$7,500/MO
Ops-heavy or fast-moving orgs with parallel workstreams.
Book a Systems PlanBigger or unusual scope? Custom engagements are normal for us — let's talk.
PAUSE ANYTIME · NO LONG-TERM CONTRACTSFIT GUARANTEE — WEEK ONE
/ Not sure where you fit?
Three questions. One recommendation.
QUESTION 1 OF 3
How big is your team?
/ Dedicated tech partner
Keep your system stable, supported, and running smoothly
When you're not actively building new features, this plan keeps your systems reliable — post-launch support, pilot testing, and business-critical fixes when things break.
Flexible & transparent — cancel anytime, money-back guarantee. We're always clear about what fits your plan and what needs a new scope.
Talk about system supportWhat we typically work on
- Add or improve integrations — Stripe, GoCardless, APIs
- Build dashboards and internal tools
- Automate multi-step workflows
- Improve performance, reliability and reporting
POST-LAUNCH SUPPORT · PILOT TESTING · BUSINESS-CRITICAL FIXES
/ Who we are
Built by people who run operations, for people who run operations.
I started Active Digital because I kept watching good businesses run on heroic effort — founders holding everything together with spreadsheets, memory, and late nights. The software they'd been sold never fit how they actually worked.
So we build the other way around: start from how your business really runs, ship one system that removes a real constraint, and let it compound. Documented, transferred, never a black box — because the point isn't to make you depend on us. It's to give you ground you can build on.
Oliver Le Lievre
FOUNDER · ACTIVE DIGITAL
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Systems delivered
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Meetups hosted
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Students mentored
/ Testimonials
What it's like to work with us
★★★★★
“Oli took the time to really understand our business, our objectives, the broader market and the problem we were solving. After a detailed project discovery phase, Oli and his team went away and built a first-rate MVP in under three months. The result: a working, well-built product, delivered ahead of schedule.
We've already received positive feedback on the platform from both prospective customers and investors… I couldn't recommend Oli more highly.”
Harry Burns
FOUNDER · REPAI
★★★★★
“Working with Active Digital has been a game changer for our business. They don't just build what you ask for — they anticipate what you'll need next.”
Dylan Sears
FOUNDER · STAYEZ PROPERTY MANAGEMENT
★★★★★
“A rare blend of sharp business insight, creative problem-solving, and rapid execution. They're more than a consultant — they're a true business partner.”
Guy Livingstone
FOUNDER · HOLLOWTREE INSURANCE
★★★★★
“After our first call I was impressed with the team's knowledge, enthusiasm, and genuine interest in designing the best platform within my budget. They succeeded 100%.”
Jared Callahan
FOUNDER · MONALI HEALTH
/ FAQ
Frequently asked questions
What tools do you build with?
Softr, Airtable, Make.com and n8n at the core — chosen for reliability, scale and long-term maintainability, not trends. Payments, infrastructure and contracts (Stripe, APIs, e-signatures) are normal for us.
Who do you work best with?
Operations-led businesses replacing manual work and scattered tools with systems they can run day-to-day.
What's the first step after we get started?
A planning session to map your processes, then a custom blueprint with scope, milestones and investment — delivered as a live proposal.
How does delivery actually work?
Through a shared portal with clear ownership and progress visibility, and a working deliverable each week — not long email threads.
Can I switch plans or pause later?
Yes — pause or resume anytime, and move between retainer tiers or into a transformation engagement as needs change.
/ Next step
Let's map out your ideal system
A short call to understand your operations and outline the right next step — no proposal theatre, no obligation.
Book a Systems Planning Call