SOFTR + AIRTABLE
CONSTRUCTION / AEC · NEW YORK
Medina Design & Development
We turned an owner-dependent construction firm into a self-running operating system — the founder stopped being the bottleneck.
Read the case study →01 / WHO WE ARE
/ Built for how you actually work
Systems that compound.
A team that stays.
We build the system your business runs on. Then we stay: every change tested before it goes live, an intelligence layer watching the whole thing.
Softr Premium Partner
02 / WHAT WE BUILD
The operating layer behind your business.
Portals, CRM, automation, billing — and an intelligence layer watching all of it. This one's live: click a node.
ACTXV OS · BOOTING…
Diagram of an Active Digital operating system: portal, CRM, automation and billing nodes connected by live data flows, with an intelligence node watching all four.
03 / HOW IT WORKS
/ How it works
Build it. Run it. Compound it.
01
Build
Discovery, a blueprint, then a scoped build from $3,500. In your accounts, yours from day one.
02
Run
Maintenance or a retainer. Every change built in a test copy, approved, then released. Any release can be undone.
03
Compound
One project brain keeps every decision. Agents watch the data. The next build starts from everything the last one learned.
Request to live app, on one page: see how we work →
04 / WHICH PATH
Every engagement starts where you are.
NEW BUILD
Start with a build →
Where most clients start. A scoped build from $3,500, then stay on as little or as much as you need.
ALREADY LIVE
Keep it running →
Maintenance from $1,000/mo or a retainer from $2,500/mo. Half-built systems welcome.
ENTERPRISE
The enterprise track →
Governance, approvals and test environments built in, for organisations where more than one person says yes.
Which path are you on?
Pick your world and we'll show you the closest system we've built.
05 / THE PROOF
/ The proof
The proof is in production.
A track record, and a model we run on our own business.
100+
systems shipped
8
industries
5
agents running our own business
100%
client-owned and transferable
/ Case studies
One build became
the operating system
Each of these started as a single portal, pipeline or workflow and compounded into the system that runs the business. Each is still with us.
SOFTR + AIRTABLE + MAKE
CONSULTING & TALENT · DUBAI / GCC
Sharp Minds
We turned a manual consulting-and-staffing operation into a scalable, two-sided platform — it runs on a system now, not on manual work.
Read the case study →SOFTR + AIRTABLE + ONCLUSIVE
REPUTATION / PR · MULTI-TENANT SAAS
RepAI
We turned a manual advisory service into a productised SaaS the firm resells — a service business, given a recurring-revenue product.
Read the case study →SOFTR + AIRTABLE
SPORTS & NOT-FOR-PROFIT · AUSTRALIA
Hulp
We turned a hands-on advisory service into a full front-to-back operating platform — lead funnel to billing, in one system.
Read the case study →100+ SYSTEMS SHIPPED
This page shows a fraction of the work — most of it lives behind client logins.
/ The client portal
Delivery you can watch. A portal that answers back.
Requests, approvals and releases in your own portal, with Ryda on hand to answer questions about your own work. No status-call theatre.
- Live request tracking
- Ask Ryda: your work, invoices and plan, answered in chat
- Release notes: what changed, who approved it
- Your team keeps the keys
Illustration of the Active Digital client portal: live request statuses, capacity used, and an Ask Ryda conversation answering a billing question.
/ Enterprise
Built for organisations where more than one person has to say yes.
For operations-led organisations replacing manual work, scattered tools or post-acquisition chaos: governance, approvals, test environments and compliance built in from the first week.
Nothing reaches production unchecked
Every change is built in a test copy, reviewed by a second person and approved before release. Any release can be undone.
Capability transfer
The system is handed to your team, documented and enabled — never locked away.
Fit Guarantee
If we're not the right fit in the first week, we part ways — no friction.
01
Discovery Sprint
from $5,000FIXED · 2–3 WEEKS
The map before the build.
- Team interviews and workflow map
- Permissions matrix and schema blueprint
- Automation architecture and module list
- Phased roadmap and fixed-price proposal
02
Scoped build
from $3,500MILESTONE BILLING
Approval gates at every milestone.
- Built in your accounts, owned by you
- Test environment from day one
- Governance and permissions framework
- Documented handover and training
03
Embedded support
from $2,500/moRETAINER · MAINTENANCE FROM $1,000/MO
A team that survives due diligence.
- Named delivery lead and governance cadence
- Release control: tested, reviewed, approved, undoable
- Compliance register and audit trail
- Intelligence layer watching data quality
/ New system builds
Start with a build
Discovery, a blueprint, then a scoped build with milestone billing and approval gates. In your accounts, yours from day one.
From $3,500— includes system design, a scoped delivery plan & onboarding.
/ Then stay on
Retainers that scale with you
Every plan includes the project brain, a test copy of your app, release control and your portal. See how we work →
Startup
$2,500/MO
Early-stage teams, proof-of-concept, single workflows.
Book a Stack Audit callGrowthMOST COMMON
$4,500/MO
Scaling teams replacing spreadsheets & manual ops.
Book a Stack Audit callEnterprise
$7,500/MO
Ops-heavy or fast-moving orgs with parallel workstreams.
Book a Stack Audit callBigger or unusual scope? Custom engagements are normal for us — let's talk.
PAUSE ANYTIME · NO LONG-TERM CONTRACTSFIT GUARANTEE — WEEK ONE
/ Not sure where you fit?
Three questions. One recommendation.
QUESTION 1 OF 3
How big is your team?
/ Dedicated tech partner
Keep your system stable, supported, and running smoothly
When you're not actively building new features, this plan keeps your systems reliable — post-launch support, pilot testing, and business-critical fixes when things break.
Flexible & transparent — cancel anytime, fit guarantee in week one. We're always clear about what fits your plan and what needs a new scope.
From$1,000/MO
For live systems that need support, not new builds. New features, or anything that needs discovery first, moves to a delivery retainer or a scoped build.
What we typically work on
- Add or improve integrations — Stripe, GoCardless, APIs
- Build dashboards and internal tools
- Automate multi-step workflows
- Improve performance, reliability and reporting
POST-LAUNCH SUPPORT · PILOT TESTING · BUSINESS-CRITICAL FIXES
/ Who we are
Built by people who run operations, for people who run operations.
I started Active Digital because I kept watching good businesses run on heroic effort — founders holding everything together with spreadsheets, memory, and late nights. The software they'd been sold never fit how they actually worked.
So we build the other way around: start from how your business really runs, ship one system that removes a real constraint, and let it compound. Documented, transferred, never a black box — because the point isn't to make you depend on us. It's to give you ground you can build on.
Today that is a small senior team and five agents that run our own operation. We sell what we use.
Oliver Le Lievre
FOUNDER · ACTIVE DIGITAL
0+
Systems shipped
0+
Industries
0+
Agents in production
/ Testimonials
What it's like to work with us
★★★★★
“Oli took the time to really understand our business, our objectives, the broader market and the problem we were solving. After a detailed project discovery phase, Oli and his team went away and built a first-rate MVP in under three months. The result: a working, well-built product, delivered ahead of schedule.
We've already received positive feedback on the platform from both prospective customers and investors… I couldn't recommend Oli more highly.”
Harry Burns
FOUNDER · REPAI
★★★★★
“Working with Active Digital has been a game changer for our business. They don't just build what you ask for — they anticipate what you'll need next.”
Dylan Sears
FOUNDER · STAYEZ PROPERTY MANAGEMENT
★★★★★
“A rare blend of sharp business insight, creative problem-solving, and rapid execution. They're more than a consultant — they're a true business partner.”
Guy Livingstone
FOUNDER · HOLLOWTREE INSURANCE
★★★★★
“After our first call I was impressed with the team's knowledge, enthusiasm, and genuine interest in designing the best platform within my budget. They succeeded 100%.”
Jared Callahan
FOUNDER · MONALI HEALTH
/ FAQ
Frequently asked questions
How do we get started?
A Stack Audit call, then a scoped build from $3,500. Most clients start there and stay on a maintenance plan or retainer afterwards.
What happens when something breaks?
Tell us through the portal, chat or email. Critical fixes come first, and because every release is logged, we can undo one while we fix the cause.
Who owns the system?
You do. Built in your accounts, documented, transferable. If you leave, it keeps running.
Where do you use AI?
A project brain that keeps every decision, agents that watch data quality, and Ask Ryda in your portal. None of it edits your live app on its own.
How do you keep a change from breaking our live app?
Every change is built in a test copy, reviewed, and approved by you or by us before release. Any release can be undone.
What does maintenance cover?
Support, fixes and small improvements on a live system, from $1,000 a month. New features move to a retainer or a scoped build; we tell you which first.
Can we pause or change plans?
Yes. Pause or resume anytime and move between tiers as needs change.
What do you build with?
Softr and Airtable at the core, Make and n8n for automation, Supabase where needed, Claude for the intelligence layer.
/ Next step
Let's map out your ideal system
A short call to understand your operations and outline the right next step — no proposal theatre, no obligation.
Book a Stack Audit call